We avoid harmful chemicals and toxins in the products we sell and encourage natural and organic living to safeguard our health, our planet and our children’s future.

We aim to be considerate as companies and as individuals. We refute the need for animal testing in any form during the production of beauty products and refuse to sell or stock any products tested on animals.

We oppose promoting unrealistic beauty ideals that contribute to the increasing number of young people developing negative body image, low self-esteem and eating disorders. We aspire to promote equality and operate without prejudice.

We endorse equal opportunity and support small and local enterprises to encourage a diverse and healthy economy in tune with their communities.

We believe the price you pay for a product should reflect the value of its ingredients and that these should be clearly displayed on its packaging.

We recycle whenever possible and actively minimise the waste we produce and the resources we use to run our business, with a particular focus on our ingredients and packaging.